Cut the noise. Light the match.
Scale the fire.

You know what you’re building.
I make sure everyone else does—no more missed signals, no more wasted launches.

For AI, fintech, and crypto founders who can explain their tech stack but not why it matters to humans.

Light the Match

Smart founders, stuck marketing.
Clear vision, cloudy messaging.
Great product, generic positioning.

You know what you're building.
Let's make sure everyone else does too.

For Web3 projects? That's CryptoJazzHands
Want to see how I work? Start with Messaging Crimes

How it works:

Smart founders, stuck marketing.

Clear vision, cloudy messaging

Great product, generic positioning

All strategy, no systematic execution

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Messaging Crimes

I expose where your story slips, simplify the logic, and rebuild it so your audience actually understands you—whether you're pitching VCs or explaining why your L2 isn't just another L2.

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Cut The Noise

I find the friction in your story, slice through the clutter, and tell you what’s broken—so you can fix it fast.

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Build Your Conversion System

Together we craft the story and content engine that actually gets you customers.

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Launch with Velocity

Execution that's all muscle, zero mood board. Your GTM lands with impact, and your market finally pays attention.

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Press & Launch Strategy

Clear messaging and coordinated press cycles that help your product land cleanly and credibly.

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Create Unforgettable Experiences

Executive events that drive business, spark momentum, and leave a mark.

Quiet operators ready to get serious.
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Founders who can outthink their board but can't explain why anyone should care.
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Teams tired of "brand strategy" that's all mood board, no muscle.

Cut the noise. Light the match. Scale the fire.

You know what you’re building. I make sure everyone else does—no more missed signals, no more wasted launches.