The company has grown.
The marketing still runs on requests.
Sales, product, leadership, agencies, and internal teams are working from different priorities and different versions of the story.
That's not a shortage of marketing activity.
It's a shortage of marketing leadership.
Market Position & Narrative
The market story used across sales, fundraising, launches, media, and partnerships.
Marketing Direction & GTM
Priorities, channels, launch direction, and clear decisions about where to stop spending energy.
Execution Leadership
Direction for internal teams, agencies, and freelancers through briefs, review, and accountability.
I take responsibility for the marketing function, set the direction, align the market narrative, and lead the people and partners carrying the work forward.
Senior counsel for leadership teams that need sharper decisions, pressure-testing, and strategic alignment.
Focused positioning, messaging, or launch work when the need is specific and the stakes are high.