Most marketing metrics look good on slides—but what actually drives growth? Here’s how to cut through the noise and focus on what really matters.
It’s not enough to build something smart. If your AI product makes people feel confused, overwhelmed, or dumb—you don’t have a product. You have a liability with a logo. This post breaks down why “AI-powered” isn’t a value prop, why clarity converts faster than cleverness, and how to write messaging that makes your users feel brilliant.
You built the rails. But no one’s riding the train. Your product is legit. Your tech is real. But your messaging? It’s a wall of buzzwords in a trench coat. Founders keep pitching architecture when they should be telling a story. If people can’t feel the value, they won’t stay for the demo. This post breaks down why narrative is infrastructure—and how to build one that actually converts.
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