Clarity isn’t always about doing more. Sometimes it’s about doing less—on purpose.

You don’t need a bigger plan. You need a little quiet.

Here are three things I return to when marketing starts to feel loud, chaotic, or performative:

1. Define one clear goal per month.
Everything else either supports that—or it doesn’t belong.

2. Revisit what’s already working.
There are clues in the things people are already responding to. You don’t always need something new.

3. Talk to someone who isn’t deep in it.
Whether it’s a strategist (👋) or a peer outside your team, clarity multiplies when you say it out loud.

It doesn’t have to be fancy. It just has to be focused.